We Only Do Senior Living Marketing

More leads.
More tours.
More occupancy.

Reach more families, book more tours, and keep your waitlist ready for the next opening.

Senior living only. No per-move-in fees.

A happy older woman with her suitcase being welcomed by a staff member at her new senior living apartment.

THE NEXT MOVE-IN

Help more families move in.

COMMUNITY DESK Sample data

YOUR TEAM’S NEXT STEP

Know who
needs a call.

TodayFamiliesTours
6Calls to make
3Tours today

FAMILIES TO FOLLOW UP

AL
Family A

New inquiry · Today

Call next
BK
Family B

Tour follow-up · Today

Call next
CM
Family C

Tour request · Today

Call next
YOUR NEXT TOUR2:00 PM · Family D

Care needs and notes, ready for your team.

CRM concept · Sample data · No live records

Less guesswork.
Clear next steps.

01 Your website and CRM

02 No per-move-in fees

03 A team trained to follow up

Your path to more tours

Help more families
choose your community.

Bring your brand, website, and sales follow-up into one plan. We set up your CRM on GoHighLevel and train staff to use it.

⌕ Senior living near me
Your communityCare, costs, and tours
Search preview · Illustration
01 / REACH LOCAL FAMILIES

Help Local Families Find You

Show up with clear answers when families search for care. Local search and ads help them find a path to your door.

Local search · SEO · Paid ads
● ● ● Your community
Red Oak community website with a clear tour buttonRed Oak · Website work
02 / MAKE TOURS EASIER

Give Families A Clear Next Step

Help families see your care, understand their options, and ask for a tour. Give them a website that feels like your community.

Brand · Website · Tour requests
✓
New inquiry capturedFamily added to your CRM
↗
Next call assignedYour team knows who follows up
◷
Tour request trackedKeep the next step in view
Follow-up workflow · Illustration
03 / KEEP FAMILIES ON TRACK

Know Which Families Need You Today

Keep calls, notes, and tours in one place. Give busy staff a clear next step, so follow-up depends less on who is on shift.

CRM · Follow-up · Team training

More control. Less chasing.

Reach families.
Pay no move-in fees.

You should not have to rely on placement agencies to fill your community. Give local families a direct way to find you, ask questions, and book a tour.

Your team gets website and CRM setup, plus training to follow up. Occupancy Pros charges no fee per move-in. Your agreement confirms account ownership, access, exports, and costs when service ends.

See What Your Plan Includes ↗
Your website.
Your CRM.
Your family records.

Keep the referral sources that work.
Build another way for families to find you.

Website work / Red Oak, Canton, IL

Show families
what makes
you different.

A broken page can hide the care you give. Red Oak’s new site puts the community, care options, and tour button where families can find them.

  • ✓ A clear local story
  • ✓ Care and pricing pages
  • ✓ A visible way to book tours

Before-and-after website work.
Move-in and tour results have not been measured here.

BEFORE Hard to take the next step
Red Oak website before the redesign
AFTER Clear care details and tour booking
Red Oak redesigned website, showing the local community and tour button

Your daily follow-up / Community Desk

Give your team a clear daily plan.

Your staff is busy helping residents. Make it easier to see which family needs a call, what they need, and when their tour is due.

  • ✓ Family notes in one place
  • ✓ Calls and tours to follow up
  • ✓ A shared view of the next step
View The CRM Mockup ↗

Concept screen with sample data.
Features and setup are set in your plan.

Community Desk / Sample data
Community Desk CRM mockup showing daily calls, tours, and next steps with sample data
The right call. The right notes. One place.

Built around your role

Fill rooms. Save time.
Track your spend.

A bright senior living apartment ready for its next resident

OWNERS & INVESTORS

Grow With No Move-In Fees

Build direct family inquiries and track tours and move-ins. Judge the work by your own costs and goals.
Residents and staff in a senior living setting

MANAGEMENT COMPANIES

Keep Every Community On Track

Set a clear follow-up process across your communities while keeping each local brand’s own story.
An older adult and family meeting staff during a community visit

MARKETING & SALES LEADERS

See Which Marketing Brings Move-Ins

Connect lead sources, tours, and move-ins in your reports. Give your team tools and training they can use.
Two staff members reviewing family notes and tour plans
YOUR NEXT STEP, IN VIEWOne plan.
A clear way forward.

A clear way forward

See How Your Marketing Plan Starts

  1. 01

    Find Where Families Get Stuck

    Review your site, local market, lead sources, and follow-up. Set goals around your community’s needs.

  2. 02

    Set Up And Train Your Team

    Bring your brand, site, and CRM together. Help staff learn how to manage each family’s next step.

  3. 03

    Track Tours And Move-Ins

    Review the path from inquiry to move-in. Use clear records to see what needs to improve.

Marketing and CRM that work together

Choose your marketing
and follow-up plan.

Start with the website, tools, and training.
Add ads and follow-up support when you need them.

WEBSITE + CRM / SETUP + TRAINING

Give Your Team The Right Tools

Build Your Plan

Website, CRM setup, and training scoped for you.

  • Brand work that reflects your community
  • A website with clear tour requests
  • CRM setup for family inquiries
  • Training for your team
Let’s Talk

ONGOING SUPPORT / OCCUPANCY PROGRAM

Get Help Booking More Tours

Add Ongoing Help

Ads and follow-up support scoped for your team.

  • Ads built and managed for you
  • Follow-up support through tour booking
  • A warm handoff to your staff
  • A monthly report and review

Your staff leads tours, answers care questions, and handles admissions.

Your written proposal confirms scope, service fees, coverage, software costs, and terms. Ad spend is separate and paid to the ad platforms. No per-move-in fees.

We only do senior living marketing

Reach families who
need your care.

Families have different care needs. Find help that fits your community, from the first search to the next tour.

See All Services

Clear answers before you call

Senior Living Marketing Questions

No guesswork about the work,
your costs, or your team’s role.

What Does Your Marketing Agency Do?

Occupancy Pros is a senior living marketing agency that helps communities reach local families and turn inquiries into tours. Your brand, website, follow-up tools, and team training work together. You get a clear path from the first call to the move-in, with help finding where families get stuck.

Can You Help Fill Empty Apartments?

The work focuses on the steps that lead to move-ins: reaching the right families, making tours easy to book, and keeping follow-up on track. Your care, pricing, local demand, and sales process also matter. No agency can promise that every inquiry will become a resident.

How Do You Reach Local Families?

Senior living digital marketing starts with the questions families ask near your community. Clear website pages and local search help them find you. Paid ads can reach more people when they need care. Your plan should match your open apartments, care types, budget, and the families you can serve.

Do You Offer Senior Living SEO?

Yes. Senior living SEO helps families find clear answers about your community in search. The work can include page content, local listings, site fixes, and helpful answers about care and costs. Your scope is set in the plan. Search takes time; rankings and AI search mentions are never guaranteed.

How Does Your CRM Help Staff?

A CRM keeps family inquiries, notes, next steps, and tours in one place. Community Desk is designed to help your team see who needs a call and what comes next. Setup and training are part of the growth engagement. The screens on this page are mockups with sample data.

Do You Charge Per Move-In?

No. Occupancy Pros charges for the agreed work, with no fee each time a resident moves in. Your ad budget is separate from service fees. If you keep a placement agency, any fees under that agency’s contract are separate. You can build direct inquiries while keeping other referral sources.

What Will Our Marketing Cost?

Your cost depends on the marketing work, CRM setup, training, and support you choose. Share your community count, current tools, and main goal. Your written proposal will list the work, service fees, software costs, ad budget, and payment terms before you decide.

Who Handles Calls And Follow-Up?

Your growth engagement includes tools and training for your team to manage inquiries. The optional Occupancy Program adds ads management and follow-up support through tour booking. Your staff still handles tours, care questions, and move-in decisions. Your proposal lists when follow-up is available and which channels are included.

Will We Own Our Website?

Your agreement should name who owns the website, domain, CRM account, and family records. It should also list your access, export options, ongoing bills, and what happens when service ends. Confirm those terms before work starts.

Can We Keep Our Current CRM?

Start by showing what your team uses today. The growth plan includes a CRM setup on GoHighLevel, so keeping another system may change the scope. Data transfer, connections, and costs need a review before anyone promises a fit. Community Desk supports sales follow-up; it is not a clinical care record.

Do You Help Assisted Living Communities?

Yes. Assisted living and memory care communities are part of the work shown here. Each needs messages that fit its care, local market, and families. Your plan should help families understand your care, costs, and admission steps before they tour.

Can You Support Several Communities?

One community may need more inquiries. Another may need better follow-up. We review each gap while keeping each local brand clear. Name the next caller at each location, how families move between them, and what leaders need to see. Your proposal confirms the setup and cost for each community.

Can We Reach Medicaid Families Too?

Your marketing can explain the payment options your community accepts, including private pay or Medicaid programs where they apply. Copy must match your admission rules, state program, and current availability. Families need clear answers before a tour. Marketing does not decide eligibility or replace your admission review.

How Will We Track What Works?

Track each inquiry’s source, tours booked and held, and move-ins recorded by your team. Review those steps alongside your spend to see where the process needs work. Clear records matter: missing notes and offline calls can leave gaps. A dashboard helps you review the facts rather than guess.

How Soon Can We See Progress?

Your first plan should set dates for research, brand work, the website, CRM setup, and training. Ads can bring traffic sooner than search, but traffic alone is not a result. Review progress in stages: the system is ready, inquiries arrive, tours happen, and move-ins follow. Timing varies by community.

What Happens On The Growth Call?

Bring your website, main concern, and a simple example of where inquiries stall. Use the call to choose the first gap to review and the people needed. If there is a fit, we can prepare a written plan with work, costs, and staff duties.

Start with a conversation

Let’s Talk About
Your Goals.

Tell us what needs work. We’ll talk through how marketing and CRM could help your team.

  • Tell us what you need
  • Ask about marketing or CRM
  • See if we’re a good fit

Share your main concern or current tools. Leave out private resident and family details.

Local preview only. Your request stays on this computer for review. It is not sent to the team or a CRM, and no call is booked.

Checking the local preview connection…